PPC
Google Discontinuing Expanded Text Ads (ETAs)
Responsive Search Ads (RSAs) have been the default Search ad type in standard campaigns for […]
Erin Taylor
(because we all need a little knowledge boost sometimes)
Responsive Search Ads (RSAs) have been the default Search ad type in standard campaigns for […]
You’ll find the meta description bundled together with the title tag in the metadata for […]
Google Ads began transitioning broad match modifier (BMM) behavior into phrase match in February 2021. […]
As a marketer, we have many avenues to use to get our brand out there. […]
Let’s go back to the basics of PPC. Pay-per-click (PPC) is a digital marketing channel. […]
One of the first things I learned in my Marketing 321 class was that the […]
When you’re ready to optimize content, start with the metadata that matters most: the title […]
If you are looking to increase your volume on Microsoft Advertising, Syndicated Search Partners (SSPs) […]
Shopping campaigns made up over half of the Google and Bing advertising market in 2021. […]
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